Until recently, buying a property in India was far from straightforward. Investors and home buyers alike relied on print ads in local newspapers, their own eagle-eyed observations of local construction projects, and anecdotal details of a developer’s reputation.
A move to online home buying, however, has provided
a breath of fresh air for consumers, who finally have access to images and
information about properties on the market across the country, as well as, in some
cases, the selling price.
The transparency involved in
maintaining a sophisticated online presence has raised standards among
developers, and in turn empowered buyers. Developers such as Tata Housing,
Godrej Properties and Oberoi Realty, meanwhile, are able to successfully reach
a vastly enlarged client base, and close deals from afar. An increasing number
of enquiries from online have lead to conversion rates of up to 30 percent.
As rapid urbanization and rising
household incomes continue to drive India’s property market, its cities face a
shortage of 20 million homes, according to a new JLL study.
No comments:
Post a Comment