5 C’s
Continue…
Creativity
Let’s really be honest about our industry. To
consumers, it can get boring really fast. Here’s what I find on most real
estate professionals’ websites and social media accounts:
·
Boring market reports
·
Boring front of house listing images
·
Boring pictures of neighborhood signs
Corcoran does a great job of focusing on the
lifestyle side of real estate. Their Facebook page is full of drool worthy
homes and they just launched an eatery guide.
Our industry is glamorous and intriguing, we just
have to start showing that side of it.
Conversation
Many marketers today follow the post it and forget
it method of marketing… and that’s why there are no leads.
Bottom line, majority of real estate professionals
want leads. Growing your business should always be the end goal.
But posting something and forgetting it is not
going to get you anywhere. You need to constantly nurture your potential
clients into a funnel so you can develop a relationship with them.
Do the following:
1.
Schedule a consult so we can chat
about your marketing needs. Conversation.
2.
Subscribe to the blog so you can
receive our blog posts in your inbox.Conversation.
3.
Download our ebook and we will email
it to you and chat with you every 2 weeks about implementing its practices. Conversation.
4.
Like us on Facebook which we update
daily. Conversation.
Everything puts us in the position of conversating
with our potential client.
Consistency
Easier said than done right? Consistency is hard
for a real estate professional because selling is the first priority. But to
grow, you have to invest in your marketing. Going weeks, even months, without
engaging with your audience does you no good.
To stay consistent you may need hire an intern,
employee or an agency to handle your digital marketing needs.
Regardless of what you decide to do, the key to consistency is
organization.
Cash
So you did all that hard work above and no one saw
any of it?
It’s time you spend some money to get your content
to the right people.
Recently Facebook changed so that only a small
percentage of your content even gets to your audience. In order to play, you
must pay.
Rs 300 per day per social network is a good start
to advertising online. Also pay per click and Google adsense are easy ways to
get your feet wet.
Lastly, 99acres and magicbricks advertising are
both great ways to get buyer and seller leads quickly.
I think the 5 C’s are the future of real estate
marketing in the new year and I am looking forward to making them an even
higher priority in my business.
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